Maria Bethânia: OYÁ, from Bahia to Ceará
Mapped Projection at the Acoustic Shell of the UFC Rectorate – Fortaleza, CE
The ceremony for awarding the title of Doctor Honoris Causa to the singer Maria Bethânia featured an audiovisual scenography developed using mapped projections. The animations created for the event recovered symbolic elements from the artist’s journey, connecting her story to the celebrated moment.
The projections were carried out through mapping of the Acoustic Shell of the Rectorate of the Federal University of Ceará (UFC), also including the surrounding tree canopies. This integration between architecture and nature expanded the visual field of the projections, creating an immersive and continuous experience for the audience.
The project aimed to unite art and technology to enhance the sensory impact of the event, transforming the physical space into a living and poetic narrative platform.
Conception and Production:
Creative Direction: Prof. Diego Ricca and Prof. Roberto Vieira.
Executive Direction: Prof. Newton Becker and Lucas Batista.
General Support: Ana Júlia Cavalcante.
Script and Narrative: Laura Lima, Princesa Trindade, Vinicius Araújo, and Thaís Guimarães.
Illustration: Júlia Macambira, Ana Maciel, Amanda Lopes, Bianca Moreno, Gab Sampaio, Taís Saboia, and Werbson Melo.
Interaction: Déborah Aylanne and Rubens Leandro.
3D Scenography: Tiago Sarmento, Gabriel Eduardo, and Luciano Alves.
Support and Editing: Franciane Araújo.
Audiovisual Coverage: Sara Martins.
IAUD, LED, and LEDrX.
Partnership with:
UFC
Technologies Used:
Mapped projection, digital animation, audiovisual integration, 3D modeling.
Year of Production:
2024.
Maria Bethânia
