Mapped projection, also known as mapping, is a technique that uses video or light projections onto irregular surfaces, such as building facades, objects, or scenery, transforming these structures into dynamic screens. Unlike conventional projections on flat surfaces, mapping takes into account the shapes, reliefs, and volumes of the object where the image will be projected, creating visual effects that interact with the architecture or physical form of the space. With the use of specific software, it is possible to adjust and align the projection so that the images “fit” perfectly into the desired shape.

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This technique is widely used in cultural performances, shows, corporate events, exhibitions, and advertising campaigns, creating immersive and impactful visual experiences. Besides impressing with its visual effect, mapped projection allows for storytelling, creating illusions of movement or transformation, and engaging the audience creatively. With technological advances, mapping has become an artistic language and a powerful tool in visual communication and experience design.